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Are you wondering if you should succumb to the Blu Ray technology, or just stick with your old DVD player? The answer depends on how big a movie buff you are, really. If you're the kind of person who watches movies every week or every couple weeks and loves that home theater, high-definition, surround-sound experience, then a Blu Ray disc player is in your near future. However, if you were reluctant to dispose of your old VCR, you prefer going out to the movies, or you consider yourself to be extremely frugal, then you might choose to enjoy a friend's Blu Ray movies instead. There's no way to predict what will happen next and it's hard to resist the call to consumerism. One thing is for sure: Sony's Blu Ray has impressed the likes of Warner Brothers, Fox, Lionsgate, MGM, Paramount and Disney studios enough to produce all upcoming high-definition releases in the new format. Blu Ray (BR) is the new format developed for optimal recording, rewriting, playing and storing of high-definition video. The world first learned about the new technology with the release of Sony's PlayStation3 in November 2006. Several days after the November 2006 release of PS3, Sony offered its first stand alone Blu Ray disc player for $300. Thanks to the new technology, the PlayStation was surpassing its rival, the Xbox360, by selling 13 million units. The Blu Ray 1.0 was your bare bones player, but it lacked ethernet ports and all of the functionality that the superior PS3 machines had. Before you get angry about having to retire the old DVD player, you should know about some of the other cool features that Blu Ray can offer. Imagine purchasing a new DVD and then downloading exciting, updated bonus material onto the rewritable storage section of the disc. The interactive nature of the Blu Ray format was a major selling feature for film studios because it allows them more creativity and personalized interaction. The developers are talking about further innovation with music discs and cell phone ring tones. So far, the best way to buy the Blu Ray technology is by purchasing a PlayStation3, which will allow you to do much more than just watch amazing high-definition movies. You'll also be able to listen to music, surf the web, store data and play video games (against the computer or another player on the console and online against multiple players). The machine starts at $399 and is the cheapest way to bring the new technology into your home. If you plan on collecting new releases and snubbing the Blu Ray; forget about it! Sony, Fox, Lionsgate, MGM, Paramount and Disney Studios have all entered exclusive agreements to release all new movies in Blu Ray format, which is roughly 75% of all releases so far. If you were one of the unfortunate ones to purchase Toshiba or Microsoft's HD DVD players, then there is not much you can do at this point but cut your losses. The "buzz gift of 2007" is slowly being pushed out of the market in favor of Sony's new media. However, there are some people who suspect that more consumers will stay out of the turf war all together and will simply download new movies.
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