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Microsoft CRM, also referred as Microsoft Dynamics CRM has for now pretty long career path since 1999. So far MS CRM proved to be excellent solution for companies with the offices located in various business metros and needing web based coordination. MS CRM is MS Internet Explorer application, which could give your access to your customers, leads, prospects, services. It also opens good connection to Great Plains Microsoft Dynamics GP in the form of integration. In short future we also expect Microsoft to integrate CRM with other leading ERP applications, such as Axapta. Outlook Client. This was very bright idea from Microsoft side to have outlook client as a presentation for Microsoft CRM data. Outlook has such nice features as synchronization and then working offline. If you have outlook client for CRM - you can download your customers, leads, contacts, and event properly programmed custom features, then work with them and finally synchronize them back to MS CRM database Microsoft CRM - is not CRM - but rather simplified CRM - if you do remember old days whitepapers about CRM in general, or even it's predecessor - Lotus Notes/Domino - these papers were full of predictions about the future and were written for top level company executives, not for regular computer specialists. This was probably why so high percentage of CRM sales failed in implementations. Microsoft CRM has the highest ever rate of successful implementations, because it is not a CRM, but rather popularized version of it - it just does the job - as cheap and reliable car. Transportation Companies - about 30% of our clients in the States are transportation and freight forwarding companies. This actually proves the hypothesis that MS CRM is very simple solution - these companies usually do not have extra money to spend on their computer system, but need the solution for its sales people to instantly see the cargos, plus have simple customization, allowing them to integrate with legacy system. Customization Tools. Visual Studio.Net is the first to mention, where you can create web application for MS CRM in VB.Net or C#.Net. Then you should use Crystal Reports Enterprise to expand reporting functionality. You use MS SQL Server scripting to pull the data from third party system (but not to update data in the CRM - you should use MS CRM SDK for this purpose Self Implementation. This was surprising discovery for us about 3 years ago. Microsoft CRM deploys all the spectrum of Microsoft technologies: MS Exchange, Active Directory, full-text search, BizTalk, XML streams, .Net - and we see that Microsoft-oriented IT departments take an initiative and implement MS CRM with minimal outside help
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