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HYPERDRIVE TECHNOLOGIES Launches CochePrestamos.com AutoLoans (PORTLAND, Ore. - June 20, 2008) In a shift that is expected to have comprehensive implications in the special finance automotive retail sector, Hyperdrive Technologies Inc., the nation's primary automotive e-business, special finance and BDC company, has initiated CochePrestamos.com (translates as AutoLoans.com) the U.S.'s first special finance website devoted to servicing the ever-growing Hispanic market segment. Eddie Coleman, Hyperdrive Technologies organizer and special finance and Internet authority, said he is certain CochesPrestamos.com will be the number one special finance Spanish market share holder in the U.S. by early 2009. He noted that the Hispanic marketplace is hefty, diverse, growing and ever-more influential both in terms of size and buying power. "Hyperdrive Technologies Inc has been researching the Spanish market since 2002," Coleman said. "Our company has completed studies on five focus groups relating to the Spanish special finance market in the U.S. Once we discovered the key to reaching this market in a new way, we made the decision to launch the property." Hyperdrive Technologies is in the process of beginning Spanish media campaigns in choice markets. The company's aim in creating advertising and Web properties is to design programs that distinctively influence a vital area of the mind, which is the seat of emotion, planning and judgment. The key to influencing this area of the mind does vary somewhat from culture to culture. Determining these nuances and linking them to its existing design methods was the key to launching CochesPrestamos.com. Hyperdrive's research has created a process for inspiring this valuable market segment to work together with a brand on a long-term basis. As a result CochesPrestamos.com will comprise an advantage over its competition from the outset. Hyperdrive's studies on the U.S. Hispanic automotive market uncovered a wealth of data supporting the market as a viable segment, however, very little has data exists on the right way to approach the Hispanic market effectively. This left a massive opportunity for Hyperdrive to leverage its existing resources and technologies, find the correct way to approach this market from a psychological standpoint and to scoop up a major share of the demographic. Hyperdrive offers thanks to its associates, Univision, and especially, Kirsten Pesti of CBS Radio, for their contributions on this project. About Hyperdrive Technologies Inc. Eddie Coleman, the author of the automotive industry's two top-selling books entitled, "Mastering The Art Of Selling Cars Online" and "101 Internet Sales Objections," founded Hyperdrive Technologies Inc. in 1999. In 2005, the company created the Mastery Council, which serves as the training arm for its dealer members. At HyperDrive Technologies Inc. the business model is extremely dealer oriented and relatively simple. The company takes select dealerships and proceeds to orchestrate an e-sales and special finance platform that elevates the dealership to the No. 1 volume online and special finance dealership in their respective market area.
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