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If you're searching for low cost ways to generate customers for your new complementary therapy business, particularly if it has an online shopping cart, the ideal way is Article Marketing because it's free and the traffic keeps coming, repeatedly, from one article. So if you are looking for product launch ideas read on.

Article Marketing isn't an instant way to get started online, but it's a low-cost, no risk strategy anyone can adopt. First let's compare it with some different ways to get Internet visitors. Let's take the example of promoting a new shopping cart.

A traditional way of drawing visitors to your new website, taught by other on-line marketing courses, is to contact other website owners asking for a link exchange. This can be successful, but it's a slow process and you need to be careful who you target. For example, if I sell dog collars by mail order I may be happy to do a link swap with someone who runs dog training classes, but not someone who is selling dog collars.

Another method is posting on forums in your niche, with your URL in your signature. Also effective, but time-consuming.

In theory a Pay-Per-Click (PPC) campaign is fast to set up and you could see leads the same day. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, to waste my budget!

Other online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit heedless, clicking on other people's sites so that they can sit bored stiff clicking on my web-page? They probably never even look at my site. With tabbed browsers the temptation is just to open the next tab to click on the advert, never reading the adverts.

These strategies are time-consuming and ineffective for a serious product launch.

Offline promotional methods include networking to swap cards at business clubs. Time-consuming, expensive and again in general, others are there to sell, not to buy.

In contrast, article marketing targets people who have shown that they are interested in the topic your website targets. Choose the correct keywords and readers will be actively intending to buy, not sell.

The idea of article marketing is that you draft an article and submit it, with your website URL, to article directories from which publishers can copy articles for blogs etc so long as they publish your website details with your article. Then when interested parties read your article, they can click onto your website.

The article you have produced in an hour or so stays (theoretically) online forever and you can receive focused traffic from it in perpetuity.

For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost in PPC? Another benefit is that the best article directories send you statistics showing the keywords on which your article is being found.

In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.

Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.

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