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Business opportunity lead brokers don't always narrate the whole story. They usually don't let you know where they're getting their traffic, what offer the lead responded to, or how often the lead will be sold.

Unfortunately, these three factors are important to judging the quality of a business opportunity lead.

First, let's consider the way to obtain traffic.

To make this simple, let's take an example from the real-world: billboard promotion.

We've all had the experience, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an internet marketing junkie like me, the most recent training audio on CD,) when suddenly a sign on the side of the road catches your eye.

Apart from the exact billboard, and the advertisement placed on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.

Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, put that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.

This is also true online. Is your business opportunity lead broker placing their advert on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)

Secondly, let's consider the "offer."

What did the advertisement promise the business opportunity lead? What is their expectation? They responded to the advertisement for a reason, and while your broker may be hinting that they're interested in a home business, that's not always the case.

Back when I still bought leads, I remember purchasing a batch of business opportunity seeker leads from a new source.

After making my first hundred calls, it was apparent to me that none of the leads I purchased were serious about setting up a home business. In reality, they had been responding to an advert offering them a chance to win a free computer system.

So, the offer is critical and can't be disregarded. It helps make the difference between a business opportunity lead that is enthusiastic, also excited, to talk about your opportunity versus wasted money.

Last of all, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.

The truth is, your typical online business opportunity lead is not ready to whip out their credit card and sign up for an opportunity straight away. Rather, they're curious checking out carefully dipping their toe in the water and doing their due diligence.

The point is, it often takes time -- lots of time -- for an individual to make a decision to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.

Just lately, I had someone join my team who had been on my mailing list, getting occasional emails from me, for over eight months. Therefore, don't let an agent tell you, "This lead is yours, exclusively, for the first 30 days."

Then what? They get swamped by my competitors. No thank you.

So what's the answer?

Honestly, I quit buying leads entirely. After wasting literally thousands of dollars buying every kind of business opportunity lead around -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.

The truth is, generating your own leads is best. You handle the source of traffic, you control the offer (and thus, the lead's expectation,) and they are yours entirely to follow-up with until they're ready to join your business opportunity.

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