Prepaid Legal Leads - Three Paths, Which One Is Optimal?


Prepaid Legal leads can make the difference between a favorable outcome and defeat in your business. But, not all leads are created equal.

Whether you determine to buy leads or get your own, there are 3 main "types" or categories that you'll find beneficial in growing your Prepaid Legal business:

1. Potential customers. These prospects are interested in one of your products or services. If happy, they may be carefully introduced to your opportunity with moderate success. But, they didn't start out with an interest in making a profit, and they're going to need a lot of education.

2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or PPL. Your task will be to find the sincere ones, allay their concerns and guide them into your opportunity.

3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their cash by enrolling in a program.

The best prepaid legal leads are those in the third group: active multi-level marketers.

Why?

Well, as mentioned above, you know they have an interest in making hard cash with multi-level marketing. You aren't going to hear them say, "Is this one of those pyramid schemes?" and other such silly questions. They're past that; they know better.

They also understand the profession better than someone who's never been in network marketing. So, once they enroll in your organization and get through training, they'll generate results much more quickly (and with less coaching) than the average person.

Lastly, they likely know other active network marketers: their upline, downline, and even cross-line representatives they ran into at their company conference. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.

They're in an opportunity, though, and not necessarily looking to initiate something new. It's your job to subtly, and with utmost care, pique their attention without setting off any trip wires.

The best way to do this is to start with an offer that benefits them in their existing business... something not even related to your program. Something generic, like marketing tools or training.

Win their trust, and make clear your worth to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that yield results. But make it clear that the only people who get your true focus are the people contributing to your own success.

At that time, getting started with your group will be the next logical step.

In summary, you can target potential customers, you can go after opportunity seekers, or you can go after active multi-level marketers. Of the three, active multi-level marketers have the maximum potential to explode your team with the least effort. Focus your energies there, and your business will be transformed.

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