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If you know the way, and you plan to stay, then what better place is there than in a San Jose hotel? One of the first cities built by the Spanish conquest of the west coast, San Jose was founded a year after the founding of the United States, in 1777. While it was little more than a missionary stop dotting the coast of California, San Jose has emerged as a leading technological city in the so-called Silicon Valley.

The appeal of San Francisco is a cosmopolitan one. There is no denying the well-designed beauty of the city. It is — has been since it was founded the same year as the United States — a viable destination for settlers seeking something new. It was initially little more than a Spanish missionary stop along the West Coast missionary trail, until the Gold Rush of 1848 galvanized its reputation as the “Paris of the West.”

Market testing, unfortunately, has come to enjoy a rather dubious distinction. Somehow the notion of testing a product or service before it is released for mass consumption has become rather unfashionable. This is not to say that testing and consumer feedback is not a booming sector of research and development. Rather, the popular perception is that if a product has been market-tested beforehand, it is somehow part a grand, nefarious conspiracy to dupe or mislead the average consumer.

While the transition from brick-and-mortar businesses to digital pixels will never be complete — after all, we are social creatures — more and more the Internet will become the de facto platform for profiling and finding goods and services. Indeed, the marketing resource par excellence, Marketing Sherpa, has predicted online markets and search will be the most desired marketing fields in the coming years. The new crux of our modern economy has less and less to do with traditional markets and more and more to do with online markets.

The fact that yoga has survived over 3,000 years of human history, it will surely outlive its current designation as the fitness fad du jour. Of course 3,000 is a conservative estimate — some scholars would argue the Indus valley civilization, which flourished between 3300 and 1700 BCE, also benefited from the practice of a kind of proto- or pre-yoga. If that is the case, yoga could claim well over 8,000 years of history. Other than language and writing, you would be hard-pressed to find a human endeavor so long in the tooth, so to speak.

When the first motorcycle was ratcheted together in 1885, you can be sure there weren’t any concerns about liability or collision insurance. There were no mandatory helmet laws, no learner’s permits, no special licenses. There were certainly no motorcycle injury lawyers or legal statutes to worry about. At that time, motorcycles were little more than motorized bicycles, capable of speeds of 10 mph, tops. In fact, the first motorcycle ever produced, by Daimler-Maybach, didn’t even have a proper set of handlebars to steer with.

While the importance of reliable motherboards can’t be stressed enough, the successful transition to an effective online presence requires the use of effective industrial computers and mainframes. In case you were unaware, your humble desktop will not be enough to propel your e-commerce website, especially if you are interested in using a dedicated server. If you are opting for the Yahoo Store to do the heavy lifting, you could still be in for a bit of a shock. Yahoo e-commerce sites are not particularly well respected.

No one likes the word, “non-profit.” It immediately conjures flaccid images of African refugee camps and half-watched, depressing, late-night infomercials. If you were trying to find a powerful, attractive word that could galvanize millions of people to give, non-profit is not that word. As a culture, we’re too geared towards the power and lure of its antithesis, profit.

Though the terms are often used interchangeably, advertising is the endgame of a long chain of marketing phases. The marketing determines the viability and effectiveness of an ad campaign. Without a well-rounded marketing strategy and actionable research, an advertising campaign would have little to say and no viable way of saying it.

Chemistry, as Rodney Dangerfield famously put it, gets no respect. While chemistry may not have the mass appeal it rightfully deserves, it does have a cadre of loyal enthusiasts and scholars who are dedicated to broadening their knowledge and skill set. Ranging from the rank amateur to the PhD lab specialist, the world of chemistry has real, brass-tack ramifications for out day-to-day lives. In fact, the effects of chemistry extend far beyond the lab-coated world of scientists — we are constantly eating, drinking, and wearing the byproducts of chemistry.