Be Real: Don’t Live In A Parallel Universe
The “Six Laws of Customer Experience” as defined by Bruce Temkin are these…
1) Every interaction creates a personal reaction
The success of your product or service depends essentially on customer feedback. Pay attention to your harshest critics. Treat their critical but wise words with the respect they deserve; their interest is a compliment to you. This is one of the most effective ways of optimizing your business. Equally this applies to product launch marketing where one of the most effective tools is a blog.
2) People buy prescription drugs online are instinctively self-centered.
Make it as easy as possible for customers to buy by answering their number one question
“What’s in it for me?”
Logic is used to justify a purchase – a decision to buy is always based in the emotional side of the brain. Focusing on the benefits of buying your product talks to those emotions. Features help to support the logic of the buying decision, so only come into play later.
3) Customer familiarity breeds alignment
Or to be more specific. Your original market research must be all-inclusive. Knowing what keeps your prospective customers awake at night not to mention what their interests and hobbies are will ensure that your product solves some pain, frustration or need. Your USP must recognize this and transfer to your customer’s UBA.
4) Unengaged employees don’t create engaged customers
Your company value proposition must be believable to the people who work for you whether you have an ‘old-fashioned’ business or one that is rooted in the brave new digital world of today. They can talk the talk but if they do not walk the walk, your customers will know it. Training is vital as is communication. If they don’t know, how can they tell others?
5) Employees do what is measured, incented, and celebrated.
Be sure to highlight the positive rather than the negative when talking to your people. Show your appreciation of their efforts by being positive. They will be much more willing to go the extra mile for you and listen to your suggestions as to how to optimize what they are doing. A cheerful expression is never wasted. Boost morale and you will have a motivated team. This is an excellent way of improving your metrics!
6) You can’t fake it
Your company value proposition should enlighten and inspire in every way it can. If it doesn’t, your prospects will sense it
As a product publisher, you probably already know that to ensure a successful launch you need expert help. Discover how we can help get your product to the launch pad . You will be happy phentermine pills without prescription to know how cost effective our program is. In fact, it would be a good plan to find out what’s in it for you too!