Get Free Publicity with a Fact Sheet
If you want to get free publicity, you need to send a press release to the media. But a press release is basically your calling card to the media. It is a sales pitch that contains the hook of the story and some basic facts. It covers the broad strokes, not the details. So if you really want to increase the probability that your press release will be read, you may want to add in a fact sheet as a separate item.
For this reason, many people who are serious about getting publicity create what is called a press kit, which may include, among other items, a photo, a list of suggested questions and a fact sheet.
One of the most powerful buying antibiotics online tools in your press kit, besides the press release and photo, is the fact sheet. It is easy to create one, all you need to do is make a list of facts that relate to your press release.
Let’s say that your are a real estate broker or agent. You might want to create a list that contains such items as the following:
Median price of a home in your area
What the median price was six months ago.
Average length of time a house is on the market this year vs this time last year, and so on.
You might also want to list some facts about your company, especially if you’re beating the competition. Some of the things you can include might be:
The number of homes you’ve sold this year or the average per month
The average number of homes sold by all the real estate companies in your community
When you started your business
The number of agents in your company, and so on
One of the many good things about fact sheets is that you can create as many different ones as you like, each of which can support a specific press release. Use them well and you will be able to get free publicity on a consistent basis. Just remember what the used to say in the old “Dragnet” movie and the TV show before that, “Just the facts, ma’am.
Danek S. Kaus is a veteran journalist and publicist, and the author of You Can Be Famous! Insider Secrets to Getting Free Publicity. Check out his Blog Find out about his Services